Personalisation Platform

Brand Identity
Product Design
UI Development


Segmentify is an e-commerce personalisation SaSS that helps online retailers to optimize their conversion rates by enabling them to deliver a unique shopping experience for each visitor. Segmentify has hundreds of customers in a variety of industries from all around the world and Forbes named it as one of the top machine learning product to watch.

Designing and prototyping MVPs with a four person Agile product team. Implementing those MVPs to customers, measuring the results with A/B and turned them into fully­-featured sub products.

These graphic works above are the results of the new branding concept development process.

I needed a simple question to answer before I start to jump in and the formula already was in front of me.
segmentify + personality = concept